Background
James Heard has spent his career at the intersection of business operations and talent. Before founding Correct Connect Executive, he worked closely with Canadian small and mid-sized businesses — observing firsthand how the right administrative and financial professional could transform a company's capacity to grow, and how the wrong hire could set it back months.
That experience gave James a deep appreciation for the nuance involved in placing roles like bookkeepers, virtual assistants, and fractional executive assistants. These aren't commodity hires. They require trust, discretion, and a precise match between the professional's working style and the business's culture and pace.
James built Correct Connect Executive on the conviction that most placement firms get this wrong — moving too fast, casting too wide, and treating both clients and candidates as transactions. He set out to build something different: a firm defined by deliberate matchmaking, genuine relationships, and placements that hold.
Vision
James believes that the right administrative and financial professional isn't just a support hire — they're a strategic asset. His vision for Correct Connect Executive is a firm that Canadian businesses trust completely, and that exceptional professionals are proud to be represented by.
Depth Over Breadth
By focusing exclusively on three roles, Correct Connect Executive develops expertise that generalist firms simply can't match. James is committed to keeping that focus sharp.
Relationships Over Transactions
Every placement is a relationship — between a business and a professional, and between both of them and Correct Connect Executive. James measures success by how those relationships hold over time.
Canada-Wide, Remote-First
James built the firm to operate across Canada from day one. Remote-first engagements mean the best professional for the role is never limited by geography.
Work With James's Team
Whether you're a business looking for the right hire or a professional ready to find better clients, Correct Connect Executive is ready to help.